Reboo is more than just a mascot. He is the heart of ReBorSe — a friendly companion who shows that sharing, trust and reuse belong together.

In a world struggling under the weight of overconsumption, Reboo reminds us that we do not need to own everything in order to access what we need.

Reboo was born in the digital world of the ReBorSe app. In a place where people borrow, share, return, and care for things responsibly, Reboo represents a new kind of consumption: less ownership, more community.

What is Reboo?

Reboo is a mascot, a guide, and a symbol.

He takes the shape of a small squid with eight arms. The five at the front each stand for one of ReBorSe's core values:

Sharing — making what we own available to others
Trust — the foundation of every exchange
Reuse — borrowing rather than buying new
Innovation — rethinking how we use and access things
Community — growing stronger together

But Reboo does not only live as a figure or plush toy. He also lives inside the app — supporting users, helping them get started, encouraging people to borrow rather than buy, and celebrating small achievements along the way.

When someone rents something for the first time, lends out an item, or acts especially responsibly, Reboo can become part of that experience: as a digital symbol, a reward, or maybe even a real collectible.

A Character with Two Sides

Even Reboo has a darker side: Dark Reboo.

Dark Reboo does not represent evil. He represents the opposite of the ReBorSe idea: wastefulness, selfishness, and overconsumption.

He is a mirror — showing us what happens when we want to own everything instead of using resources together more wisely. In this way, Dark Reboo makes Reboo's message even clearer.

Reboo You Can Hold

In limited numbers, Reboo may later appear as a high-quality plush toy.

He should not be just merchandise, but a special symbol:

Ethically made
Made to last and easy to repair
Individually numbered
Designed with care

Reboo is more than fabric. He is a reminder that every decision matters.

Reboo's Message

Reboo stands for one simple idea:

You do not need to own everything to have access to everything.

He is movement.
He is message.
He is a small sign of a bigger change.

And maybe there is a little Reboo inside each of us.